Casino analytics encompasses the technologies and skills used to deliver business insights from operational data.
Through modelling, optimization, predictive analytics and business intelligence, casinos can gain insights to strengthen marketing performance, deepen guest-centric relationships and improve the way casinos engage patrons to maximize the guest experience.
One of the key benefits of iQ-Gaming™ is that it standardized the process for storing source data as well as creating reports and analytic models to make critical information available to business users.
Casinos suffer from lack of guest engagement, marketing campaigns are often too generic, the data available for campaigns is frequently inconsistent and inaccurate. This makes possible to lose valuable guests to competitors. With new sources include sports betting data recently introduced into the iQ-Gaming solution.
A casino marketing solution should be affordable, scalable, adaptable, capable of targeting quests in all possible ways.
Figure 1. IQ-Gaming™ Overview
BUSINESS VALUE
Advanced analytics from IQ-Gaming™ can deliver crucial insights to propel casino growth and success by:
• Real-Time alerts for VIP behaviour offer a competitive advantage
• Creating a patron-centric 365 degree view
• Delivers a total guest view to better understand customers
• Targets the right marketing campaigns to the most strategic customers
• Improve operating results and marketing performance across properties
• Live, interactive and intuitive dashboards with guaranteed data consistency
• Includes Sports Betting data
iQ-AML OFFERED ON iQ-Gaming
• AML Workflow
• Alerts Dashboard
• Risk Dashboard
• Scenarios Status Report
• Alerts Status Report
• Alerts Summary
• Alerts Metrics
• Case Summary
• Player Level Transaction Report
• Kiosk Level Transaction Report
• Player Ratings
• CTR Information
