Marketing Automation

SAS® Marketing Automation provides comprehensive data management, campaign management and advanced customer analytics in one integrated, easy-to-use solution. The new version features notable enhancements such as performance capabilities with proven scalability, the solution’s ability to flexibly manage multiple lines of business — be they product areas, customer segment, or geographies — from the same system, improved real-time integration capabilities, a more powerful Web user interface for remote users and more flexible reporting and scheduling capabilities.

SAS® Marketing Automation has been designed to take full advantage of SAS industry intelligence solutions to deliver faster implementations for industries such as banking, insurance and communication service providers. Other new features of SAS Marketing Automation include improved real-time integration capabilities, a more powerful Web user interface for distributed or remote users, and more flexible reporting and scheduling capabilities.

SAS® Marketing Optimization enables marketers to plan and prioritize all outbound customer communications to maximize effectiveness while balancing the organization’s capacity to deliver and the likelihood that customers will respond. SAS Marketing Optimization is available as a stand-alone application or as an addition to SAS Marketing Automation. The latest version of SAS Marketing Optimization provides mathematically based optimization, not simple prioritization, and includes improved performance and out-of-the-box integration with SAS Marketing Automation.